A Japanese Advert

I tell you, I can never remember the name of the product of this ad even though I've seen it so many times. It's what we call vampire creativity, an ad that is so creative, that you cannot remember the brand name at all. This ad won the "Golden Pencil Award". According to my lecturer, this is the ultimate award that a copywriter can wish to achieve.

So, tell me what was your first impression of the ad, and... can you still remember the brand name after watching it? :)