It's a Big Ad Indeed.

I saw this ad a few days ago in class. Not sure if you guys have seen it, but personally, I feel it's really creative. Apparently, after the launch of this ad, the sales of Carlton Draught rose. It was really bold of the advertisers and the company to choose such an unconventional way of launching a beer ad, considering that your average beer ad does not involve millions of people running around and singing.